HCMT 3130 - Healthcare Marketing and Communications

(MSCM 3130) This course provides an overview of the role of marketing in the Healthcare industry. It will examine the methods for designing healthcare systems responsive to patient needs and the promoting and pricing of healthcare services. Issues related to ethics and social responsibility in the marketing of healthcare services will be studied. Prerequisite(s): HCMT 1000 and SMKT 2050 (3)