Nov 22, 2024  
University Catalog 2017-2018 
    
University Catalog 2017-2018 [ARCHIVED CATALOG]

Mass Communication - Strategic Communication/Public Relations Concentration, B.A.


Major in Mass Communication


For degree credit, Department majors must earn a “C” or better in all of their required major courses. Mass Communication also requires majors to earn a “C” or better in the English essential core courses. Mass Communication majors are also required to pass a comprehensive examination as part of the requirement for graduation. Any student who has to repeat more than two required courses in the major, because of a grade of “D” or “F,” will be advised to change his/her major.

Concentrations in Mass Communication


Mass Communication majors choose an area of concentration: multimedia or strategic communication/public relations. Students will follow the program for their area of concentration until they complete the major.

Freshman Year


Sophomore Year


First Semester


Semester Hours: 15


Second Semester


Semester Hours: 15


Junior Year


First Semester


Semester Hours: 15


Second Semester


Semester Hours: 15


Senior Year


First Semester


Semester Hours: 15


*To complete this requirement, students may choose one of the following: Internship (MSCM 4410 ), 3 semester hours of P.R. Practicum (MSCM 2007 , MSCM 3007 , MSCM 4007 ), 3 semester hours of Newspaper Practicum (MSCM 2008 , MSCM 3008 , MSCM 4008 ), or 3 semester hours of Broadcast Practicum (MSCM 2009 , MSCM 3009 , MSCM 4009 ).

Second Semester


  • MSCM Elective 3
  • Mnor 6
  • Theology Essential Core 3
  • Natural Science with Lab Fundamental Core

Semester Hours: 15


Strategic Communication/Public Relations Concentration Electives Multimedia Concentration Electives


Summary: Program in Mass Communication with Strategic Communication/Public Relations Concentration


Fundamental Core: 18


English Composition (6, ENGL 1000 /ENGL 1010 , ENGL 1020 ), Mathematics (3), Natural Science (3), World Language (6)

Essential Core: 36


Freshman Seminar (2), African American and Diaspora Studies (3), Communications (3), Fine Arts (3, ART 2011  or ART 2020  preferred ), History (3), Philosophy (6), Physical Education (1, activity course), Natural Science (3), Social Science (3), Theology (6), World Literature (3, ENGL 2010 )

Expansive Core: 6


Minor: 18


Total Hours: 120