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Nov 24, 2024
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SMKT 3350 - Marketing Research Analysis of marketing problems and basic research designs. Included topics: basic data collection methods; formulation of problems; sources of information; composition of data collection forms; design of samples; tabulation of data; analysis of data; preparation of reports. Actual problems and cases are utilized. Application of marketing research is related to product, place, price, promotion, other areas of marketing. Computer programs may be utilized to solve some problems. Prerequisite(s): SMKT 2050 , ECON 2070 , or permission of the chairperson. (3, Sp)
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