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Sep 07, 2024
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SMKT 3600 - Integrated Marketing Communications Emphasis is upon integrated promotional programs. The study of the advertiser, the agency, the media, and their functions as matched with consumer behavior. Advertising, public relations, personal selling, promotional packaging, along with many other sales stimulating methods and techniques are covered. Prerequisite(s): SMKT 2050 (3, Sp, EXP)
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