Feb 21, 2024  
University Catalog 2016-2017 
    
University Catalog 2016-2017 [ARCHIVED CATALOG]

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SMKT 3600 - Integrated Marketing Communications

Emphasis is upon integrated promotional programs. The study of the advertiser, the agency, the media, and their functions as matched with consumer behavior. Advertising, public relations, personal selling, promotional packaging, along with many other sales stimulating methods and techniques are covered. Prerequisite(s): SMKT 2050  (3, Sp, EXP)



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