University Catalog 2017-2018 
    
    Jun 26, 2019  
University Catalog 2017-2018 [ARCHIVED CATALOG]

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SMKT 2050 - Principles of Marketing

Nature and scope of modern marketing management; outlines the areas in which decisions are made in developing and implementing price, distribution, product, and promotion strategies. Prerequisite(s): None (3, FaSpSu, EXP)



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