This course will focus on advanced marketing research methods (multivariate data analysis techniques). Students will examine various multivariate techniques and apply them to managerial marketing situations and research questions. Prerequisite(s): SMKT 2050, ECON 2070, and ECON 2080 or [MATH 1020 (STAT 2010) and MATH 2040 (STAT 2020)]. (3, Fa)