Jul 24, 2024  
University Catalog 2018-2019 
    
University Catalog 2018-2019 [ARCHIVED CATALOG]

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MGMT 3090 - Customer Relationship Management

(SMKT 3090 ) The course will help students identify actions that businesses use to categorize and address customers effectively through the use of information and technology. This will also help students learn the benefits of knowing customers more intimately and show them how information can be used to increase revenues, satisfaction, and profitability. Prerequisite(s): SMKT 2050  (3, Sp)



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