Nov 30, 2024  
University Catalog 2014-2016 
    
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University Catalog 2014-2016 [ARCHIVED CATALOG]

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SMKT 3550 - Consumer Behavior

Consumer attitudes, motivations, reactions in market, drawing on marketing, economics, psychology, sociology, theories. Prerequisite(s): SMKT 2050  (3, Sp, EXP)


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