University Catalog 2014-2016 
    Dec 05, 2019  
University Catalog 2014-2016 [ARCHIVED CATALOG]

Mass Communication - Strategic Communication/Public Relations Concentration, B.A.

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Major in Mass Communication

For degree credit, Department majors must earn a “C” or better in all of their required major courses. Mass Communication also requires majors to earn a “C” or better in the English essential core courses. Mass Communication majors are also required to pass a comprehensive examination as part of the requirement for graduation. Any student who has to repeat more than two required courses in the major, because of a grade of “D” or “F,” will be advised to change his/her major.

Concentrations in Mass Communication

Mass Communication majors take Mass Communication core courses during their freshman and sophomore years. At the end of the spring semester in the sophomore year, each major must declare an area of concentration: print, broadcasting or strategic communication/public relations. Students will follow the program for their area of concentration until they complete the  major.

Freshman Year

Sophomore Year

Junior Year

Senior Year

Semester Hours: 15

*To complete this requirement, students may choose one of the following: Internship (MSCM 4410 ), 3 semester hours of P.R. Practicum (MSCM 2007 , MSCM 3007 , MSCM 4007 ), 3 semester hours of Newspaper Practicum (MSCM 2008, MSCM 3008 , MSCM 4008 ), or 3 semester hours of Broadcast Practicum (MSCM 2009 , MSCM 3009 , MSCM 4009 ).

Second Semester

Semester Hours: 15

Summary: Program in Mass Communication with concentration in Strategic Communication/Public Relations

Fundamental Core: 18

English Composition (6, ENGL 1000 /ENGL 1010 , ENGL 1020 ), Mathematics (3), Natural Science (3), World Language (6)

Essential Core: 36

Freshman Seminar (2), African American and Diaspora Studies (3), Communications (3), Fine Arts (3, MSCM 1210), History (3), Philosophy (6), Physical Education (1, activity course), Natural Science (3), Social Science (3), Theology (6), World Literature (3, ENGL 2010 )

Expansive Core: 6

Minor: 18

Free Electives: 6

Total Hours: 129

*Includes courses already counted in core (MSCM 1210 )

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