(SMKT 3700) Usually offered fall semester. This course will focus on advanced marketing research methods (multivariate data analysis techniques). Students will examine various multivariate techniques and apply them to managerial marketing situations and research questions. Prerequisites: SMKT 2050, ECON 2070, and ECON 2080 or [MATH 1020 (STAT 2010) and MATH 2040 (STAT 2020)] or permission of instructor. (3, Fa)