University Catalog 2017-2018 
    
    Feb 29, 2020  
University Catalog 2017-2018 [ARCHIVED CATALOG]

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SMKT 3600 - Integrated Marketing Communications

Emphasis is upon integrated promotional programs. The study of the advertiser, the agency, the media, and their functions as matched with consumer behavior. Advertising, public relations, personal selling, promotional packaging, along with many other sales stimulating methods and techniques are covered. Prerequisite(s): SMKT 2050  (3, Sp, EXP)



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