Mar 28, 2024  
University Catalog 2017-2018 
    
University Catalog 2017-2018 [ARCHIVED CATALOG]

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SMKT 3550 - Consumer Behavior

Consumer attitudes, motivations, reactions in market, drawing on marketing, economics, psychology, sociology, theories. Prerequisite(s): SMKT 2050  (3, Sp, EXP)



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