University Catalog 2017-2018 
    
    Jul 17, 2019  
University Catalog 2017-2018 [ARCHIVED CATALOG]

[Add to Portfolio]

SMKT 3090 - Customer Relationship Management

(MGMT 3090 ) The course will help students identify actions that businesses use to categorize and address customers effectively through the use of information and technology. This will also help students learn the benefits of knowing customers more intimately and show them how information can be used to increase revenues, satisfaction, and profitability. Prerequisite(s): SMKT 2050  (3, Sp)



[Add to Portfolio]