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Apr 19, 2024
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MSCM 4200 - Advanced Strategic Communications The distinction between public relations, marketing and advertising are converging into the growing emphasis of integrated communications. Integrated Communications in Public Relations (ICPR) is a strategy employed by communications professionals to coordinate and combine messages in order to maximize their impact and promote products, causes or ideas. This course offers an exploratory introduction into integrated communications, highlighting the core disciplines of public relations, advertising, and marketing. The ICPR model is based in the strategic management of organizational communication and promotional opportunities. Prerequisites: MSCM 2222 , MSCM 2030 , and permission of the instructor. (3)
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